Eric Dahl Joins Sidekick BD as Partner and Chief Marketing Officer
Salt Lake City, UT – February 1, 2025 – Sidekick BD, a premier partner management and business development platform, is proud to announce the addition of Eric Dahl as Partner and Chief Marketing Officer (CMO). With a distinguished career in marketing, operations, and business growth, Dahl brings a wealth of expertise to Sidekick BD as the company scales its mission of helping businesses build high-impact partnership ecosystems.
Dahl, a seasoned marketing leader, has played a pivotal role in driving brand reach and marketing for top-tier clients, including State Farm, SAP, Virgin Hotels, the WNBA, and many others. Throughout his career, he has led organizations to record-breaking revenue, industry accolades, and market leadership. His tenure as VP of Marketing at Navigator Business Solutions contributed to SAP’s Cloud Partner of the Year Award for consecutive years, while his leadership at ClearSource helped secure recognition as both an Inc. 500 and Utah Fast 50 honoree. Most recently, Dahl spearheaded transformative growth initiatives at JobNimbus Marketing, an international agency specializing in marketing for the roofing industry.
Matt Moody, Founder and CEO of Sidekick BD, expressed his enthusiasm for Dahl’s appointment, stating, “Eric is an extraordinary leader with a rare combination of strategic vision, operational expertise, and marketing ingenuity. His ability to build high-performing brands and foster meaningful partnerships aligns perfectly with our mission at Sidekick BD. We are beyond excited to welcome him as a partner and look forward to the incredible impact he will have on our business and our clients.”
As CMO, Dahl will lead Sidekick BD’s brand strategy, marketing execution, and partnership growth initiatives, ensuring the company continues to be a driving force in the partner management space. His focus will be on elevating Sidekick BD’s digital footprint, refining messaging, and expanding strategic partnerships that create lasting value for clients.
“I’m thrilled to join Sidekick BD at such a pivotal time,” said Dahl. “The company is redefining how businesses leverage partnerships for scalable growth, and I’m eager to contribute to its momentum. Matt has built something truly special, and I look forward to driving the next phase of innovation and expansion.”
For more information on Sidekick BD and its solutions, visit www.sidekickbd.com.
About Sidekick BD
Sidekick BD is a modern business consultancy offering a partner management platform dedicated to helping companies maximize the value of their strategic partnerships. By providing technology-driven solutions and AI insights, Sidekick BD empowers businesses to scale efficiently and drive sustainable revenue growth.
